Say hello to the newest Blue - BLUE CASH from American Express. With up to 5% cash back, no annual fee, and a range of intelligent benefits, it's the complete package. All in one Card.

Up to 5% cash back
No annual fee
0% introductory APR
Pay over time or pay in full
Built-in Smart Chip with ID Keeper

Earn Up to 5% Cash Back
Blue Cash offers you a great way to earn up to 5% cash back combined with a 0% introductory APR and a smart chip for added online security. You'll earn cash back on virtually everything you buy, and earn cash back even faster at supermarkets, gas stations, drugstores, and home improvement stores. There's no minimum spending required, so you can start earning cash back right away.

Pay Your Bills with the Card and Get Cash Back
Pay your regular monthly bills automatically with Blue Cash and start earning cash back on everything from telephone and cable bills to parking and transportation expenses. Special payment features may not apply to all long distance calling plans. Not all providers service all markets.

Earn Cash Back Even Faster with an Additional Card
Additional Cards let you share virtually all the benefits and services of the card with friends or family members. What's more, additional cards earn you up to 5% cash back. So go ahead and order your fee-free Additional Cards when you activate this one. Additional Cards can be issued to qualified individuals over the age of 18.

Transfer Balances Fee-free
Transfer balances from your higher-rate MasterCard, Discover, and Visa cards to your American Express ® Card account with no transaction fee (for this offer. Fees may apply thereafter). Then enjoy the low APR: as low as a fixed rate of 5.99% for life of balance (until the balance is completely paid off), on BT requests submitted with this application.

Your Online Year End Summary
Your Year End Summary of Charges, available online as of February 5, 2004, gives you access to important information 24 hours a day, seven days a week. Flexible features make organizing your expenses a snap – download the Summary and print it out; sort by date, merchant name, or charge amount; review charges made within a category, such as Travel and Restaurant. Your Year End Summary is an indispensable tool for preparing taxes and budgeting. You may also receive a paper Year End Summary in the mail by calling the number on the back of your Card.

Unparalleled Customer Service, 24 hours a day
American Express is here to help you around the clock, with the kind of Customer Service that keeps Card members loyal for a lifetime. For immediate service, call the phone number on the back of your Card.

Access Your Account Online
You can view up-to-date billing information online, including transactions, charges, and payments.

ID Keeper
Now your Smart Chip lets you surf the Web, shop, and manage your finances with ease, security, and convenience! ID Keeper is the new free Web tool that stores your favourite URLs, log-in, and personal data on your Smart Chip, so you'll never have to input them again!

The Smart Card Reader
The Smart Card Reader enables you to take advantage of the enhanced online security provided by Private Payments ^®. Private Payments provides a secure, temporary transaction number to use instead of your actual Card number when shopping online. The Reader ensures that only you have access to this feature from your PC. Simply insert your Card into the Reader, enter your PIN (Personal Identification Number), and use Private Payments to shop online with confidence.

CoolBlueOffers
With CoolBlueOffers, you receive special bonus offers and savings deals just for using Blue at the participating merchants, such as Gap.com, Origins, Sharper Image, and more!